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Czech and Slovak Public Diplomacy after 1993: The Transformation of Czech Centres and Slovak Institutes
Bazalová, Vendula ; Tomalová, Eliška (advisor) ; Knutelská, Viera (referee)
The dissertation "Czech and Slovak Public Diplomacy after 1993: The Transformation of Czech Centres and Slovak Institutes" seeks to compare Czech and Slovak model of public and cultural diplomacy after the peaceful separation of Czechoslovakia in 1993. It seeks to investigate whether the two countries embarked on similar journeys in their foreign affairs and whether the public and cultural diplomacy is at the forefront of their international policies. The dissertation aims to establish whether to accept or reject the hypothesis that the same historical circumstances and transformational similarities inevitably lead to similarities of Czech and Slovak public and cultural diplomacy. The first chapter of the dissertation focuses on a theoretical interpretation of public and cultural diplomacy. The second chapter of the dissertation deals with both countries' historical experience and describes the model of public and cultural diplomacy in each country from year 1993 to now. This part of the dissertation delineates conceptual documentation and describes the institutional dimension of this issue. The third and fourth chapter of the dissertation then separately deal with Czech Centres and Slovak Institutes as the primary players in the cultural diplomacy abroad. The final and core chapter of the...
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International posting of employees in cultural non-profit sector
Vavrošová, Lenka ; Prokůpek, Marek (advisor) ; Hucková, Barbara (referee)
This thesis covers the phenomenon of posting employees out of the Czech Republic. The main focus is put on the obligations that the employee and the employer have to fulfill before, during and after the posting. The four main areas of interest are income tax, social security, health insurance and employer liability insurance. The theoretic part of the thesis should give a basic overview of the legislation and of the options, which are available to the employee and the employer. The practical part put its own focus on posting the employees of the Czech Centres and on the case studies during the posting of basic non-profit organization. There was applied local and international legislation on five chosen countries and so described the particular process of payouts issues during the employees posting.
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Czech and Slovak Public Diplomacy after 1993: The Transformation of Czech Centres and Slovak Institutes
Bazalová, Vendula ; Tomalová, Eliška (advisor) ; Knutelská, Viera (referee)
The dissertation "Czech and Slovak Public Diplomacy after 1993: The Transformation of Czech Centres and Slovak Institutes" seeks to compare Czech and Slovak model of public and cultural diplomacy after the peaceful separation of Czechoslovakia in 1993. It seeks to investigate whether the two countries embarked on similar journeys in their foreign affairs and whether the public and cultural diplomacy is at the forefront of their international policies. The dissertation aims to establish whether to accept or reject the hypothesis that the same historical circumstances and transformational similarities inevitably lead to similarities of Czech and Slovak public and cultural diplomacy. The first chapter of the dissertation focuses on a theoretical interpretation of public and cultural diplomacy. The second chapter of the dissertation deals with both countries' historical experience and describes the model of public and cultural diplomacy in each country from year 1993 to now. This part of the dissertation delineates conceptual documentation and describes the institutional dimension of this issue. The third and fourth chapter of the dissertation then separately deal with Czech Centres and Slovak Institutes as the primary players in the cultural diplomacy abroad. The final and core chapter of the...
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Analysis of the State Contributory Organization, Czech Centres
Nohejlová, Lucie ; Tyslová, Irena (advisor) ; Riedlbauch, Václav (referee)
The Master´s Thesis is focused on the State Contributory Organization, Czech Centres, which was established to promote the Czech Republic abroad. The theoretical element is focused on issues of the nonprofit public sector in the Czech Republic - definitions of the term nonprofit sector and public services. The emphasis is put on the characteristics of contributory organizations, funding, efficiency and selected specifics of the management of the contributory organization. Attention is also focused on other cultural contributory organizations. The practical element analyses Czech Centres. This part describes the core and complementary activities, funding, efficiency, motivation of employees and possibilities for cooperation on projects. The second part pays close attention to the activities of cultural diplomacy of Czech Centres.
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The Prospects and the Limits of the Czech Cultural Diplomacy in Sweden
Urban, Jan ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
The aim of this thesis is to identify the prospects and the limits of the Czech cultural diplomacy in Sweden. On the one hand, it formulates particular recommendations on how to use present and newly emerging opportunities more effectively; on the other hand it tries to find a way to overcome its present limits. The thesis is divided into four chapters. The first chapter deals with the theoretical background of cultural diplomacy and current issues its actors, cultural institutes in particular, encounter. The second chapter seeks to answer what kind of an image the Czech Republic wants to promote abroad and what specific issues it faces in Sweden. The third chapter evaluates some of the Czech cultural diplomacy activities in Sweden by analysing selected programme areas. The fourth chapter offers a complex evaluation of the role of the Czech Centre in Stockholm and the organization as a whole.
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Online Communication Analysis of the Czech Centres and Proposal for a New Online Communication Strategy
Jelínková, Adéla ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The diploma thesis aims to analyze the online communication of the Czech Centres and propose a new strategy of its online communications. The theoretical part is focused on the usage of different internet marketing techniques, popular online communication channels and new trends in this field. Principles of cultural diplomacy are explained briefly to reveal the background and the mission of the Czech Centres. The core of the work is in the detailed description of the institution's online communication mix and analysis of its main competitors -- Slovakian, Polish and Hungarian Institutes. Research conducted by the author explores the attitude and opinion of employees on related topics. The thesis is concluded with the SWOT analysis and proposal for a new strategy of online communication. It sets goals, target groups and based on that suggest changes in the usage of online communication channels. The thesis strives to answer where the current position of the Czech Centres in the online world is and suggests improving it by strategic use of online channels, web redesign and increased activity on social networks.
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Compatriot activities in New York as a part of the Czech public diplomacy
Hanzalová, Petra ; Peterková, Jana (advisor) ; Poráziková, Lenka (referee)
The present thesis deals with activities of the Czech diaspora in New York, which constitute an important part of the public diplomacy of the Czech Republic. For a better understanding of this issue, the introduction explains the concept of public diplomacy and the current position of compatriots in public diplomacy. The thesis also analyses cooperation between the Czech Republic and its compatriots and mentions not only positive aspects of cooperation, but also problems and complications. In the United States of America there are approximately 1.8 million people who claim Czech nationality. It is the largest Czech community in the world and that is the reason why relations with compatriots in New York represent an important part of the thesis. New York is one of the traditional Czech community residences; there is a building of the Czech nation, The Bohemian National Hall, which is characterized by activities presenting the Czech Republic and its culture. Apart from the current situation the thesis also outlines the future development of cooperation between Czech compatriots in New York and the Czech Republic.
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Communication strategy
Němcová, Andrea ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this master thesis is to suggest possible improvements for the current communication strategy of Czech Centre Munich -- one of the offshore branches of the government agency Czech Centres. This thesis is divided into two parts -- theoretical and practical. Important terms (such as marketing and communication) are explained in the theoretical part with a focus on their modifications in the sector of services and cultural sphere. The practical part presents the structure of Czech Centres, their field of activities and their communication structure. This part also introduces Czech Centre Munich with its activities, partners and communication instruments. The communication strategy is analysed through a direct observation and a quantitative questionnaire. The final part of this thesis evaluates and states recommendations for the communication strategy.
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Czech Cultural Diplomacy in Germany - in Practice of Czech Centres
Doležalová, Andrea ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
This diploma thesis provides a detailed overview of actors of Czech cultural diplomacy that operate in Germany in order to support Czech-German diplomatic relations and build cultural understanding. The core of this thesis is focused on the cultural institute Czech Centres, their status and their practice in Germany. The principal aim of this thesis is to provide a complex of information about the organisation, initiatives and activities of Czech centres in Germany and analyse the differences in the practice of Czech Centres in Berlin, Munich and Düsseldorf. Furthermore, this thesis seeks to define the main factors for determining the efficiency of Czech centres and analyse their strengths, limits and opportunities.
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